Privacy policy

Last updated: May 26, 2026

K9 Feline Natural (NZ) operates this website, including all related information, content, features, tools, and services, in order to provide you, the customer, with a curated experience that showcases our brand and products, and directs you where to purchase from our retailers (the "Services"). K9 Feline Natural (NZ) is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Site or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Site, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Site:

  • Contact details including your name, phone number, and email address, where you choose to provide these (for example, via a contact form or email sign-up).
  • Communications with us including the information you include when contacting us, for example when submitting an enquiry or feedback.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information about how and when you interact with or navigate the Site, including pages visited, links clicked, and referral sources.
  • Account information including your username, password, and preferences if you choose to register an account on the Site.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you contact us via a form or email, sign up for marketing communications, or register an account.
  • Automatically through the Site, including from your device when you visit our website and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Operate and Improve the Site. We use your personal information to operate, maintain, and improve the Site, to understand how visitors use it, and to develop a better experience for you.
  • Respond to Enquiries. We use your personal information to respond to questions, feedback, or requests you send to us, and to maintain our relationship with you.
  • Marketing and Communications. We may use your personal information to send you marketing or promotional communications by email, where you have consented to receive these. You may opt out at any time using the unsubscribe link in any email we send you.
  • Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity and to secure our Site.
  • Legal Compliance. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With service providers and vendors who perform services on our behalf, such as IT management, data analytics, cloud storage, and email communications.
  • With business and marketing partners to provide marketing services. Our partners will use your information in accordance with their own privacy notices.
  •  When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group, including Natural Pet Food Group.
  •  In connection with a business transaction such as a merger or acquisition, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Site, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with the Site, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Under the New Zealand Privacy Act 2020, you have the right to request access to personal information we hold about you, and to request correction of that information if it is inaccurate, out of date, incomplete, irrelevant, or misleading.

Depending on where you live, you may also have some or all of the following rights in relation to your personal information:

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, you may lodge a complaint with the New Zealand Privacy Commissioner at www.privacy.org.nz.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside New Zealand, including to countries where our service providers and partners are located. Where we transfer personal information outside of New Zealand, we take reasonable steps to ensure that it receives an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@k9felinenatural.com or contact us at:

K9 Feline Natural
c/o Natural Pet Food Group
305 Lincoln Road
Christchurch 8024
New Zealand

Email: info@k9felinenatural.com
Phone: 03 342 6380

NZBN: 9429032324938